The crossover between Japanese pop culture and traditional sports has found an exciting new stage in South America. After conquering the tracks in Asia, the popular “horse girls” franchise officially arrives in the world of Peruvian equestrian. He Jockey Club of Peru has surprised the community by announcing the first cosplay race of Umamusume endorsed by a professional club in Latin America. This event not only seeks to attract anime fans, but also to bridge the gap between turf tradition and new digital audiences. Innovation comes to the Lima track on a day that promises to be historic for fans in the region.
The support of the Jockey Club and Cygames
The authority of this event is consolidated through a strategic alliance between traditional sports and the video game giant, Cygames. The developer of Umamusume not only supports this initiative, but this year is the official sponsor of the 2026 Latin American Grand Prix. This competition is considered the most important G1 race in the region and will be held in the same facilities as the Monterrico Racecourse on April 26. That a technology and entertainment company sponsors an event of such magnitude demonstrates the real weight of the franchise in today's industry. The Jockey Club of Peru presents this event as an innovative experience where pop culture and equestrianism officially meet.
A free event in the heart of Lima
The experience of living a career Umamusume live will be accessible to the entire public this Friday, February 27. The event will take place at the prestigious Monterrico Racecourse between 2:00 pm and 7:00 pm with completely free admission. This initiative follows in the footsteps of similar events held with great success in the Indonesian Derby, Malaysian Merdeka Cup and Thailand's Royal Cups. Attendees will be able to enjoy a unique day where cosplayers will compete on the track under the gaze of members and the general public. This is a perfect opportunity to see video game fiction come to life in a highly competitive professional environment.
Global franchise growth
The reliability of the universe of Umamusume is backed by years of continued success since its original launch in Japan in 2021. Following a massive global release in 2025, the mobile game has allowed trainers around the world to guide their racers to glory. The brand has reinvested its profits in sponsoring prestigious international races such as the Kentucky Oaks and the Grand Prix de Paris. In addition, the franchise has multiple adaptations, the anime being Umamusume: Cinderella Gray one of the most recent and popular additions to streaming platforms. This solid media base ensures that the event in Peru is treated with the respect and quality that fans expect from a Cygames property.
The definitive “Sprint” towards the modernization of the turf
cosplay career Umamusume in Lima is a brilliant move by the Jockey Club of Peru to refresh the interest in horse riding in the new generations.
We are facing an event that breaks molds in a positive and brave way. See the Monterrico Hippodrome open its doors to fans of Umamusume demonstrates an open-mindedness necessary in traditional sports today. The fact that Cygames is sponsoring the 2026 Latin American Grand Prix indicates that this collaboration is not something temporary, but rather a serious commitment to the South American market. For fans, it is the golden opportunity to show off their costumes in an authentic environment; For the club, it is a way to fill the stands with renewed energy. It's a win for both worlds!
Do you think other Latin American countries should follow Peru's example and organize their own cosplay races? Umamusume? We want to read your opinion in the comments!
Post a Comment