Kenshi Yonezu surprised his followers by posting a short 2D dance animation. The piece stars Reze, the Bomb Devil, and use your song IRIS OUT. Akiko Kudo was in charge of animation and MAPPA of production. The video immediately went viral. It surpassed the 40 million views and reached more than 840 thousand likes. It thus established itself as one of the most talked about crossovers between music and animation on social networks.
Chainsaw Man: Reze Arc already dominates the conversation due to its performance at the box office, but the decision to Kenshi Yonezu to boost the moment with a high-level promotional animation, accompanied by the choreography of Bunkei, takes the expectation to another scale. We analyze how this synergy between artist, studio and fandom triggers an organic virality that positions Pray as an iconic figure within culture geek contemporary.
The choreography that turned Reze into a viral phenomenon
The direct participation of Kenshi Yonezu and from the study MAPPA acts as an immediate seal of quality. That support boosts the virality of the project. The choreography of Bunkei introduces a rhythm designed to be replicated. This turns the animation into more than just a promotional piece. It also integrates it naturally into the ecosystem of TikTok and Reels. Pray, animated with an explosive and youthful energy, it is positioned as the ideal center to capitalize on the expectation of the Reze Arc. Thus, it amplifies its impact beyond the movie theater.
In anime marketing, direct collaborations between high-profile musicians and top-tier animation studios have proven to be an especially effective formula for trigger engagement massive. The antecedent of KICK BACK confirmed it, and the more than 40 million views of this clip reaffirm that this strategy continues to be one of the most powerful to connect with the global fandom.
Reze as an engine of hype and visual narrative
Center the clip on Pray It is a creative and commercially sound decision.. The character embodies the duality that defines Chainsaw Man: a sweet appearance that hides explosive chaos. By showing it in such careful animation, the project reinforces the trust of the fandom. prove that MAPPA allocates talent and resources even to promotional pieces.
For the community of Chainsaw Man, 2D animation is the central emotional language of the work. See Pray animated with this level of detail and artistic sensitivity, under the direction of figures such as Akiko Kudo, It is perceived as a gesture of respect towards the fandom and as a confirmation of the creative ambition surrounding the project.
The Verdict
Reze's dance clip, shared by Kenshi Yonezu and made by a top-notch creative team alongside MAPPA, represents the finest form of contemporary anime marketing. The combination of music, animation and choreography turns the promo into an organic viral phenomenon that ensures Chainsaw Man: Reze Arc remains at the center of the global geek conversation.
We maintain that this type of creative synergy between music and animation is the future of franchise marketing. The clip not only promotes, but is a work of art in its own right.
Do you think the viral success of this Reze clip will increase pressure for other studios to invest more in high-quality dance animations and marketing for their theme songs? Leave us your opinion in the comments.
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