While we await the third season of the anime adaptation, the opening of a pop-up store for the popular idol drama franchise, Oshi no Ko, has been announced. This event consists of a tour in Japan. It will be located in five major branches of the Loft chain.
The Oshi no Ko franchise pop-up shop will be available from July 1, 2025. It will start at the Sakae Loft branch ( Nagoya ), and will later visit the cities of Fukuoka, Sendai, Osaka and Tokyo. The event promises an unprecedented viewing and collecting experience. This experience is designed for fans of the work created by Aka Akasaka and Mengo Yokoyari.
Ruby, Nem-cho and Kana wear elegant outfits
To commemorate the POP UP STORE announcement, an illustration has been released. The illustration shows the franchise's three main characters, Ruby, Kana, and Mem-Cho, sporting a sleek, mature, and sophisticated aesthetic. Their outfits are predominantly black.
In the illustration for Oshi no Ko, we see Kana wearing a stunning black dress with floral embroidery. Kana wears a black skirt with a red undergarment at the bust. This is perfectly complemented by a bow at the neck. Meanwhile, Mem-Cho looks stunning in a black one-piece dress. Her blue blouse is sheer.
And finally, we see Aquamarine wearing black pants perfectly complemented by a blue T-shirt. This combination captures her enigmatic personality. But that's not all, as most of the POP UP STORE's products are inspired by the design seen in the promotional illustration.
Minicharacters and "Doggie Moments"
One of the most endearing details of the event is the addition of mini-characters ( chibi ) of the four protagonists, accompanied by puppies. These super-deformed versions of the characters have been designed exclusively for the occasion. They show Aqua, Ruby, Kana, and Mem-Ch in everyday scenes, petting, hugging, or playing with adorable puppies.
This initiative not only reinforces the franchise's adorable side but also offers a new perspective on the characters, imagining them in a much more relaxed and tender context.
Exclusive products for collectors
As part of the Oshi no Ko event, a wide range of limited-edition products will be offered. Many of them are illustrated with artwork created especially for this occasion. Highlights include:Commemorative acrylics: Acrylic figures with the characters in their CUTE & MYSTERIOUS and chibi versions.
Trading badges and badges: Circular patches and name plates with exclusive designs.
Clear shikishi: Decorative sheets in transparent material, perfect for display.
Pouches and towels: Accessories such as small cloth bags and scarves, decorated with event motifs.
Rock glasses: Whiskey-style crystal glasses with character engravings, ideal for adult fans.
Additionally, for every purchase of 2,000 yen or more, attendees will receive an exclusive card illustration (one of six). These cards are randomly distributed as part of the event's reward system.
Pop-up Store Dates and Locations
The POP UP STORE will take place at the following Loft branches: Sakae Loft (Nagoya): July 1-16.
Tenjin Loft (Fukuoka): July 8-21.
Sendai Loft (Miyagi): July 23 to August 7.
Umeda Loft (Osaka): July 30th to August 11th.
Shibuya Loft (Tokyo): from August 14 to 31.
Each store will have its own decorative display featuring life-size panels and photo sets from Oshi no Ko. Visitors can take selfies with their favorite characters at these locations.
A celebration for the third season
The third season of the anime adaptation of the Oshi no Ko manga is currently in production. This event serves as a perfect bridge between the end of the second season (focused on the Tokyo Blade arc ) and what we'll see later in the series.
Although details of the season have yet to be revealed, it is expected to continue exploring the tensions within the entertainment industry. It will also focus on Aqua's emotional development in her quest for justice.
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