A group of cosplayers took the popular television program in Mexico, “Venga La Alegría,” by surprise by showing up at its studios to participate in a special dynamic. The cosplayers included Hiroto Nya (@hiroto_nyaa) as Madoka Kaname, Ayamix (@ayamix.) as Yor Forger, Evie (@chica.protip) as Utau Hoshinaand San Chan Claudia (@sanchanclaudia) as Hatsune Miku.
The dynamics of the program consisted of a young man asking several questions to the participants, eliminating those who did not convince him with their answers. In the end, it was San Chan Claudia who won in this romantic contest, becoming the boy's chosen one. Although it is unknown what happened next, many speculate that the couple went on a date off-camera, leaving the rest of the story to the public's imagination.
These types of events demonstrate how the world of cosplay and otaku culture are gaining more and more space in traditional media. “Venga La Alegría”, known for its focus on entertainment and diversity of themes, joins this trend that seems to be capturing the attention of a younger audience in Mexico.
The inclusion of cosplayers in television shows not only attracts followers of these subcultures, but also reflects an effort by open television media in Mexico to reach out to youth who have begun to watch less television. This phenomenon may be due to several reasons:
- Change in content consumption habits: Today's youth consume more content through digital platforms and social networks. Incorporating elements of popular culture, such as cosplay and anime, can help attract this audience to television.
- Programming diversification: The media is constantly looking for new ways to engage viewers. Incorporating cosplayers and otaku themes not only enriches the variety of content, but also reflects the diversity of interests in today's society.
- Subculture Validation: As cosplay and anime become more popular and accepted, the media is beginning to recognize their cultural influence. This could be part of an effort to legitimize and celebrate these communities, showing that they are an integral part of contemporary culture.
- Creating an emotional connection: By featuring themes that resonate with youth, shows can build a stronger emotional connection with their audience, fostering loyalty and engagement.
Fountain: YouTube
