Uma Musume launches Tokai Teio honey sake

Uma Musume Pretty Derby continues to expand its merchandise universe in a way no one else does: this time with a real alcoholic beverage. The collaboration between the game and the Japanese distillery Tentaka Shuzo produces the “Tokai Teio Hachimii no Osake”a honey sake inspired by the iconic favorite drink of Tokai Teiothe “hachimii”, which goes on sale on June 23.

What exactly is “Tokai Teio Hachimii no Osake”

The product is an official collaboration between Uma Musume Pretty Derby and Tentaka Shuzo (天鷹酒造), a Japanese distillery renowned for its high-quality craft sake. The result is a meador honey sake, made with 100% Japanese honey and sake yeast, designed to capture the characteristic sweetness and fresh aroma that defines the character of Tokai Teio within the game.

The product arrives in a bottle 720mlwith an alcoholic content of 6 degrees — making it accessible even to those who don't usually consume strong alcohol, and it comes with a exclusive original packaging that combines the image of Tokai Teio with the aesthetics of “hachimii”, the characteristic drink of the character within Uma Musume.

The official price is ¥5,390 yen (approximately $35 dollars), and the sale begins on Tuesday, June 23 at 3:00pm Japan time via the official Tentaka Shuzo site.

What is mead and why is it the perfect choice for this collaboration?

Mead, known in Japanese as “honey sake” or 蜂蜜酒, is one of the oldest alcoholic beverages in human history, considered even older than wine and beer. It appears in Norse mythology, medieval epic poems, and historical accounts from multiple cultures as the drink of gods and warriors.

In Japan, mead is practically unknown outside of the most specialized fan circles, which makes this collab a unique opportunity: it is not only mead merchandise Uma Musumebut a gateway to a drink with centuries of history that the majority of the Japanese fandom has never tried.

The connection with Tokai Teio It is not arbitrary either. “Hachimii”, a honey-based drink that the character constantly consumes in the game, plays a central role in the character's personality and iconography, which makes translating it into a real drink have a narrative coherence that the fandom will immediately appreciate.

How to take it: all the ways to enjoy it

According to the official recommendations of Tentaka Shuzohe Tokai Teio Hachimii no Osake can be enjoyed in multiple ways:

Very cold straight from the fridge, hot as a winter drink, neat, on ice, mixed with sparkling water, with hot water, or even poured over vanilla ice cream — a choice that will inevitably have the Uma Musume fandom breaking the internet with photos.

Why this collab matters beyond the merchandise

Uma Musume Pretty Derby It has been one of the mobile games with the highest engagement and spending per user in Japan for years, with an extraordinarily active and loyal fan community. Their merchandise collaborations often sell out within hours, and this product has all the elements to replicate that pattern: iconic character name, direct connection to the game's narrative, consumable physical product with its own story, and limited availability through a specific channel.

For the international fandom that follows Uma Musume from outside Japan, these types of releases are exactly the content that generates the most engagement: the combination of something desirable, difficult to obtain outside of Japan, and perfectly aligned with the identity of the character.