In a movement that has shaken the video game industry this January 9, 2026. Cygames, the company behind the global phenomenon Umamusume: Pretty Derby, has announced the creation of its own studio dedicated exclusively to Artificial Intelligence. This new step into the unknown has generated a mixture of amazement. And, above all, a strong concern among his loyal fan base, who fear for the “human essence” of their favorite characters.
The birth of Cygames AI Studio, Inc.
The authority This news comes from the official announcement of the formation of an independent entity within the company's ecosystem that occurred on January 9, 2026. The mission of this project is to develop and provide AI-powered tools and services for “creative production.” According to the releasethe goal is to turn knowledge accumulated over years into “the driving force behind the next wave of creativity.”
Fan rejection and the “Human Factor”
Despite the promises of innovation, the experience of the community of Umamusume In response to this announcement, the majority has been negative. Fans, known for their immense support — from funding the retirement of real horses to hosting $300,000 race sponsorships — have been quick to speak out.
In forums and social networks, fans express their rejection of the possibility that the design of the new “Umamusume” or the voice acting are generated by algorithms. For many followers, the value of Umamusume resides in the craftsmanship of its illustrators and animators. The use of AI is perceived as a threat to the “warmth” that defines the franchise.
Security vs. Creativity
To maintain the reliabilityCygames has emphasized that its priority is to build a “single creative cycle” that prioritizes the safety and trust of creators.
“We seek to enable new experiences for players that align with our goal of creating 'the best content'.” — Cygames statement.
However, the current context of the industry is complex. AI is already used to track anime piracy. And some developers claim that up to 90% of today's development processes already involve some form of algorithmic assistance. The big question is how much of this percentage will penetrate the world of Umamusume.
A risky bet in a passionate community
The launch of Cygames AI Studio, Inc. is a business-wise logical move in 2026, but an emotionally dangerous one. Cygames is trying to lead in technological efficiency. But it does so in a field where its most valuable asset is the emotional connection of fans with human art.
Cygames' current secrecy is its worst enemy. The community of Umamusume She is extremely vocal and protective. If fans perceive that AI is used to cut costs at the expense of artistic talent. The backlash could be devastating to the company's image. AI should be a tool for Cygames artists to go further, not a replacement for the soul that has made Umamusume an unprecedented success.
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