For years, the brand BIT has been synonymous with “Giantkiller” in the mid-range. Today, since Bali, the company has decided that it no longer wants to kill giants; wants to become one. With the global launch of the LITTLE F8 Ultra and POCO F8 Prothe brand officially enters the territory Premiumand he does it with an unexpected ally in audio: Bose.
POCO F8 Ultra: The definitive “Flagship Killer”
The Ultra model is far from a simple incremental improvement; It comes as a true statement of power. In terms of performance, it incorporates the Snapdragon® 8 Elite Gen 5 along with a dedicated chip VisionBoost D8, achieving a score in AnTuTu which exceeds 3.9 million. However, what is really notable is not the figure, but the integration of “AI Super Resolution” technology, capable of scaling games to 1.5K and maintaining 120 FPS stably. Added to this is a 6500mAh battery, the largest in the entire Series with 100W fast charging. The result is a device prepared for long days of gaming without suffering thermal “throttling”, thanks to its cooling system. IceLoop 3D.
One of the most unexpected announcements was the integration of the “Sound by Bose” certification in the new series. In a market where audio is often relegated to the background, especially in devices aimed at gaming or pure performance, this collaboration represents a significant change. For years, phones focused on power have offered functional speakers but without true quality: high volume, yes, but little fidelity and almost no sound spatiality. POCO says it is ready to break that pattern.
The Alliance with Bose: Marketing or Reality?
The incorporation of Bose It is not a minor detail. The American brand is recognized around the world for its obsession with acoustic engineering, and its history of collaborations with smartphone manufacturers is extremely selective. This gives weight to the promise of BIToffer an audio system different from what is usually seen in the mid-high range and, above all, in gaming focused phones.
The speaker system is different depending on the model: double speaker in the main variants and a triple speaker system in the Ultra model. But what really stands out is that, according to BITthe calibration of these modules was carried out together with the engineers of Bose. This certification could translate into a more balanced sound signature, with deeper bass, clearer channel separation and a substantial improvement in the perception of vocals and effects. This not only benefits gamers, but also those who consume multimedia content, whether music, movies or series.
POCO F8 Pro: The king of balance returns
While the Ultra looks for the headlines, the POCO F8 Pro is the one that will most likely end up in your pocket. With a starting price of $10,999 MXNmaintains the same processor Snapdragon® 8 Elite than its older brother, but cuts back on strategic aspects such as the camera (although it adds a very welcome 2.5x telephoto lens) and battery size (6210mAh, which is still monstrous).
The interesting thing here is the design. POCO abandons plastic for a glass body milled in one piece and IP68 resistance. This elevates the feel in hand, moving away from the “cheap powerful phone” perception that previous models had.
Verdict: the end of the “mid-range” for POCO
The F8 series It not only marks a technical leap; marks a change of identity. BIT It no longer seeks to be the “best cheap phone.” Now it aspires to be the best phone, regardless of the segment. Its value proposition remains strong, but now it is accompanied by premium design, prestigious international alliances and a more mature approach.
This move inevitably reopens the old debate:
Can POCO continue to be called “quality-price” when its models are already around $11,000 MXN? Or is this simply the natural price of its evolution?
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