Catch the original 151 Pokémon with the collectible chocolates of Kisses de Hershey

The franchise Pokémon I announce a special collaboration that combines the taste of chocolate with the collector's spirit. This spirit has characterized the saga since its inception. In association with The Hershey CompanyPokémon launches a special edition of the classic chocolates Hershey's Kissesnow wrapped in designs inspired by 151 original Pokémon of the region of Kanto.

Show that you are the best coach and thrack them all

The collaboration of Pokémon and the chocolate company Hershey's It represents an alliance between two entertainment giants and the food sector. Collaboration aims to attract the nostalgia of the most veteran fans. The personalized wrappers of the Kisses They present to Pokémons as Pikachu, Mewtwo, Jigglypuff, Growlitheand many more. All of them belong to the first generation of the franchise.

Each sweet thus becomes a small surprise, with a different wrap that invites consumers to "unpack"To her Pokémon Favorites In addition, it replicates the experience of opening an envelope of cards of capturing characters in video games.

151 designs to collect

The main attraction of this collaboration is on its scale: there is 151 wrapping designsone for each Pokémon of the region Kanto. This makes each bag of Hershey's Kisses In a true box of surprises. It is ideal for both collecting fans and those who are looking for a snack with an additional touch of fun.

Chocolates will be available in Presentations of 10.1 Oz and 34.1 Ozand you can find in stores from all over limited time. It is a unique opportunity for fans who wish to combine their love for Pokémon with a chocolate craving.

A chocolate pokédex

For the most dedicated collectors, Hershey's has also launched a digital tool to follow the progress of the collection. By creating an account on the official brand site, users can mark what wraps they have achieved. They can also receive shared certificates as they advance in your search.

This system, reminiscent of Pokédex Traditional, not only adds an interactive and social component to the campaign. In addition, it promotes continuous participation throughout the summer. Incentives fans to keep searching until the collection is completed.

In addition, and as part of this collectible experience, Hershey's It offers an additional gift. We refer to a limited collection box to organize and exhibit the 151 designs. This box can be claimed from the official website without the need for purchase, although it will be available only until it exhausts.

Chocolate for all and more thematic products

Collaboration is not limited to Kisses. Hershey's It will also launch Chocolate bars with Pokémon's thematic wrappers. There will be individual versions and small snack presentations. The wrappers will be starring the initial Pokémon, Charmander, Squirtle, Bulbasaur and Pikachu. On the other hand, the internal packaging will offer up to 18 additional designswith popular figures such as Charizard, Vaporeon, Raichu and Venusaur.

This further expands the attractiveness of the collection, allowing fans to enjoy different chocolate varieties. Thus, they have more opportunities to find their favorite characters.

A campaign designed for all ages

Although at first glance it might seem that this collaboration is focused on children, the marketing marketing strategy Pokémon and Hershey's also clearly point to adult audience. Especially those who grew up with the franchise in the 1990s and now enjoy nostalgic experiences with a touch Gourmet.

The incorporation of digital tools, the collection box, and the approach in the original 151 Pokémon reinforce this positioning. In addition, they turn sweets into Collection and conversation objects. They are ideal for sharing on social networks, giving between fans, or conserving as part of a thematic memorabilia.

Pokémon It continues to be one of the most powerful brands of global entertainment. Not only does it stand out in video games and anime, but also as a reference in Marketing, Licenses and High Profile Collaborations. In recent years, we have seen associations with brands such as Levi's, Uniqlo, PUMA and now Hershey's. All of them are designed to connect with diverse audiences and expand the Pokémon universe beyond their traditional formats.